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Fix your profile
Find your match

Profile Workshops × Messaging strategy

 

Book your free intro call!

Meet Max

 

 

I'm an online dating coach based in New York City! My mission is to help you navigate the dating apps and reinvent your profile.

I got my start at Coffee Meets Bagel in downtown San Francisco, helping thousands of users optimize their profiles. I’ve now spent 5 years learning the in and outs of every dating app on the market today and coached hundreds of happy clients.

We’ll construct your profile with your best photos (and videos!) captioned, Hinge prompts answered, and a few algorithm optimizations to get you more matches. I’ll also help you chat with your matches to build connection quickly and plan great dates!

 

 
 

What we do

I offer one-on-one coaching sessions to get you on the right apps and help craft your profile to set you up for success. I've seen what makes a great profile and will help you write a descriptive and targeted profile that attracts the kind of person you want to meet.

I also offer coaching on sending the right messages that will have you quickly connecting with your matches and going out on dates sooner than you think. I’ll even help you plan a few!

 
 

Online Dating is Tough: 

Let's break it down into 5 Steps


Step 1: Choose your app

Tinder, Bumble, Hinge, Coffee Meets Bagel, OkCupid, Match, Feeld, Grindr, Plenty of Fish, JDate, Christian Mingle: Choose your weapon! There are so many dating services out there. Which one should you use? Well...that depends entirely on what you're looking for. I know the ins and outs of every dating app on the market (and even some currently in development). I can help guide you through the etiquette of each one and navigate their trends and new features as they change and develop.

Each app has its unique advantages and disadvantages with different users and intentions. The first step is choosing which app (or multiple apps) is right for you.

We'll dive into what you're looking for and choose the right ones for you!


Step 2: Select your photos and videos

Photos and videos are the most important aspects of your profile...period! Your profile photos should be a window into your soul for your matches. Most profiles are an amalgamation of low-quality photos, awkwardly cropped group shots, selfies with animal ears, and some don't have any photos at all. A great set of high-quality photos and videos with a set intention behind them, and a relevant caption will help you stand out from crowd. Video content is standard in 2023 and really helps a profile stand out!

Don't have photos or videos that you feel great about? If you live in the greater New York City area, I can use my camera to shoot some high-quality photos of you to make your profile shine! We will highlight your best features and showcase your personality to your matches!


Step 3: Write your bio

Your bio is a chance to talk about who you are as a person. Contrary to popular belief, it doesn't have to be a cheeky one-liner or a laundry list of your interests. A great bio should establish what kind of person you are, what you like to do, and what you're looking for in a partner. It should also read as friendly and help you stand out of the crowd.

These days bios come in the form of voice prompts, poll prompts, essays and quick 150 character phrases! I'll work with you on how to translate your interests and personality into a welcoming bio.


Step 4: Send the right messages

Sending the right messages is arguably the hardest and most time consuming part of online dating. At Coffee Meets Bagel, when analyzing the frequency of typical first messages, I saw that a vast majority of mens' first messages just said "hey" or "what's up?" While this may work at a bar, your messages online should be thoughtful and provoke a response that will help you connect on a mutual interest. This can be anything from something interesting you see in their photos, a witty joke in their bio, or a shared hobby.

I'll coach you in delivering the perfect messages that will start making things happen for you.


Step 5: Plan your dates

The last step is actually planning your dates! The type of date that you plan can have a major impact on the chemistry that you build with your match when you go out. We'll work together to plan dates that are uniquely you!

I'll give you some suggestions for some great unconventional and conventional dates designed to help build chemistry and connection and minimize those awkward moments on first dates. As a young person in my 20’s I've tried all the wacky dates from Alcatraz on Acid to checking out the Zebras in the Zoo. I'll give you a list of at least 3-5 great ideas for each date likely to spark chemistry.

 

coaching services

 
 
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Free Intro Call

Free  (Phone call)

Let's face it, most people won't even purchase a burrito without doing a bit of research first. Let's schedule a call and get to know each other.

We'll discuss your dating history, things that did and did not work, your relationship goals, and what you're looking to get out of coaching. Everyone has questions they’ve been hesitant to ask. My role is to discuss and answer each one and help build your confidence through the entire process.

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Complete Profile Workshop

$300 (Remote) (2 hours)

In this workshop we will do a deep dive to create and polish your online dating profiles to set you up for success with matching, messaging and going on dates!

Once you sign up, you'll be asked to fill out a short survey so I can better understand your personality and hobbies, your current dating strategies, and what you're most looking to get out of coaching. I'll use this information to personalize the workshop to best fit your needs and start brainstorming content for your profile.

Together, we'll work through my 5 steps to design your profile from the ground up until we reach a point where your profile accurately represents the best, most approachable and attractive version of yourself. Then, we'll talk through strategies to change your approach to online dating. save you time and energy, and maximize your potential for success.

We’ll finish by reviewing your photos and adding captions that tell a story and provide multiple conversation starters You will come out of this experience with the confidence, tools, and strategies to find and build meaningful connections! 

This experience will include:

  • Choosing the right dating services for you

  • Writing perfect bios and designing your profile

  • Selecting your best photos and adding captions

  • Crafting messages to quickly connect with your matches

  • First date ideas & strategies to connect and build rapport

  • Communication and conversational techniques

 

Hinge Profile To Go

($150)

Don’t have time to meet 1:1? You’ll send your profile to me, along with some photos and videos, and I will choose your best photos, add engaging captions, and answer Hinge’s text and poll prompts based on your interests. Turnaround time: 48 hours

Includes:

  • 6 photos or videos captioned

  • 3 text prompts

  • 1 poll prompt

  • 1 voice prompt (2 ideas w/ script)

  • General guidance on demographics & preferences

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Follow up advice & coaching

($150/hr)

Like most healthy relationships, I hope our relationship can be more than just a "one and done." Perhaps you have some additional questions about your dating life that need some extra love? Dating (and online dating in particular) can be a complex and confusing endeavor and I'm here to answer any questions you may have and go in depth on a wide variety of topics.

Topics may include:

  • First date etiquette and overcoming nervousness

  • Navigating ghosting and flaky dates

  • Having the exclusivity "talk"

  • Having the non-exclusivity "talk"

  • SEX!

  • Relationship communication strategies

  • Maintaining long-distance relationships

  • Getting over a breakup

  • Anything else!

 

🚨 New Coach Alert 🚨

Gordon Batchelder

I’m growing my team! Meet my teammate and Match Up’s newest online dating coach, Gordon!

Gordon is an ex Facebook and Twitter UX Designer, with a keen eye for profile layout and design. He knows how to make a profile stand out from the crowd – and has data to back it up 🤓

For a limited time, Gordon is offering 35% off profile workshops. Get it while you can!

 

Testimonials

“Max is the best! He has always been great at giving me insightful dating advice. He helped me pick the right photos and rewrite my bio. I was able to meet my girlfriend on Hinge with a little advice from Max.”-Henry

“Max is the best! He has always been great at giving me insightful dating advice. He helped me pick the right photos and rewrite my bio. I was able to meet my girlfriend on Hinge with a little advice from Max.”

-Henry

"I had no idea what to put in my Bumble profile so I left it blank. Max showed me how to set my profile up to attract exactly the type of matches I'm interested in. I'm also a numbers guy, and I can tell that my like/pass ratio has also increased si…

"I had no idea what to put in my Bumble profile so I left it blank. Max showed me how to set my profile up to attract exactly the type of matches I'm interested in. I'm also a numbers guy, and I can tell that my like/pass ratio has also increased significantly."

-Tashi

"I worked with Max at Coffee Meets Bagel and got to see firsthand how knowledgeable and passionate he is about dating apps and giving advice. He understands people and is great at highlighting their best qualities, and he truly knows how to help peo…

"I worked with Max at Coffee Meets Bagel and got to see firsthand how knowledgeable and passionate he is about dating apps and giving advice. He understands people and is great at highlighting their best qualities, and he truly knows how to help people find dating success. Anyone would be lucky to receive his guidance!"

-Lila